Privacy policy

Privacy Policy

Last Updated: 13th August

At Mission 91, we believe trust extends beyond the products we curate. Just as we are committed to transparency in our product evaluations, we are equally committed to protecting your personal information and respecting your privacy.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have regarding your personal data when using the Mission 91 platform.

By creating an account or using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

Mission 91 is India's curated marketplace for homegrown luxury sneakers. We connect customers with carefully selected products from Indian brands while providing transparent product evaluations and a secure shopping experience.

As a marketplace platform, we collect only the information necessary to operate our services, fulfill orders, support customers, and continuously improve the experience we offer.

2. Information We Collect

Depending on how you use our platform, we may collect the following information:

Personal Information

When creating an account or placing an order, we may collect:

  • Full Name
  • Email Address
  • Mobile Number
  • Billing Address
  • Shipping Address
  • Account Credentials (stored securely in encrypted or hashed form)

Account Information

Your Mission 91 account may also store:

  • Order History
  • Exchange Requests
  • Wishlist
  • Saved Preferences
  • Communication Preferences

Google Sign-In

If you choose to register or sign in using Google, we may receive basic profile information such as your name, email address, and profile picture, depending on the permissions you grant.

Mission 91 does not receive or store your Google account password.

Technical Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP Address
  • Browser Type
  • Device Information
  • Operating System
  • Pages Visited
  • Time Spent on the Website
  • Cookies and Similar Technologies

This information helps us understand how visitors use our platform and improve the overall experience.

3. Why We Require an Account

Mission 91 requires every customer to create an account before placing an order.

Unlike traditional marketplaces, our platform works closely with independent partner brands to ensure secure order management and customer support.

Creating an account allows us to:

  • Protect customers and partner brands from fraudulent transactions.
  • Maintain accurate order history.
  • Process exchanges efficiently.
  • Provide order tracking and purchase records.
  • Deliver faster customer support.
  • Offer a more secure and trusted marketplace experience.

We believe a verified customer community benefits everyone involved.

4. How We Use Your Information

We use your information to:

  • Create and manage your Mission 91 account.
  • Process and fulfill your orders.
  • Share necessary order information with partner brands.
  • Arrange shipping and delivery.
  • Process exchanges.
  • Respond to customer support requests.
  • Send order confirmations and delivery updates.
  • Improve website functionality and user experience.
  • Analyse website traffic through Google Analytics.
  • Detect and prevent fraud or misuse.
  • Comply with applicable legal and regulatory requirements.

Where you have provided your consent, we may also send:

  • New product launches
  • Exclusive sneaker drops
  • Brand stories
  • Newsletters
  • Promotions and special offers

You may unsubscribe from marketing communications at any time.

5. Information We Share

Mission 91 does not sell your personal information.

We only share information when necessary to operate our marketplace.

Partner Brands

To fulfill your order, we share relevant information such as:

  • Name
  • Shipping Address
  • Contact Number
  • Product Ordered

Logistics Partners

Courier partners receive only the information required to deliver your order.

Payment Service Providers

Payments are processed through trusted third-party payment gateways.

Mission 91 does not store your complete debit card, credit card, CVV, or banking credentials.

Analytics Providers

We use Google Analytics to better understand website performance and visitor behaviour.

The information collected through analytics is used to improve our platform and customer experience.

6. Cookies & Tracking Technologies

Mission 91 uses cookies and similar technologies to provide a better browsing experience.

Cookies help us:

  • Keep you signed in.
  • Remember your preferences.
  • Improve website performance.
  • Understand visitor behaviour.
  • Enhance security.
  • Analyse website traffic.

Most web browsers allow you to manage or disable cookies through browser settings. However, certain features of the website may not function correctly if cookies are disabled.

7. Data Security

Protecting your information is an ongoing responsibility.

Mission 91 implements appropriate technical and organisational measures designed to safeguard your information from unauthorised access, misuse, disclosure, or alteration.

Our security practices include:

  • Secure HTTPS encryption
  • Controlled access to customer information
  • Secure payment processing
  • Regular system monitoring
  • Periodic security updates

While we continuously work to protect your information, no internet-based system can guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to provide our services and comply with applicable legal obligations.

If you choose to delete your Mission 91 account:

  • Your account will be deactivated and removed from active use.
  • Personal information that is no longer required will be deleted or anonymised where reasonably practicable.
  • Certain records, including order history, invoices, payment records, and other information required for tax, accounting, fraud prevention, dispute resolution, or legal compliance, may be securely retained for the period required under applicable law.

Once the applicable retention period expires, such information will be securely deleted or anonymised.

9. Your Privacy Choices

You may:

  • Access your account information.
  • Update or correct your personal details.
  • Change your communication preferences.
  • Unsubscribe from marketing emails.
  • Request deletion of your Mission 91 account.

Certain legally required records may continue to be retained as described in this Privacy Policy.

10. Children's Privacy

Mission 91 is intended for users who are at least 18 years of age or who use the platform under the supervision of a parent or legal guardian.

We do not knowingly collect personal information from children without appropriate legal authorisation.

11. Changes to This Privacy Policy

As our platform evolves, we may update this Privacy Policy from time to time.

Any changes will be published on this page along with the updated "Last Updated" date.

We encourage users to review this page periodically to stay informed about how their information is protected.

12. Contact Us

If you have any questions regarding this Privacy Policy, your personal information, or your privacy rights, please contact us through the details provided on our Contact page.

At Mission 91, transparency isn't limited to the products we curate—it extends to how we collect, use, and protect your information. We are committed to maintaining a secure, responsible, and trustworthy marketplace for every customer and partner brand.